Heidelberger Druckmaschinen - a Technology-Driven Company and Partner to the Print Media Industry
Combining precision mechanical engineering and integrated
software development - a backgrounder for journalists
We encounter printed materials wherever we look every day,
whether it be newspapers, soap packaging, fruit juice labels or
automobile magazines. Without modern printing technology, none of
this would be possible. Printing paper in large quantities,
quickly, at high quality and in color at an affordable price and
converting this printed material into the desired format requires
sophisticated technologies and companies which offer
state-of-the-art production solutions.
Heidelberger Druckmaschinen AG (Heidelberg) is with its
sheetfed offset printing machines one of the leading solution
providers for the print media industry. This means that almost all
of us are likely to come into contact with products produced on
Heidelberg machines on a daily basis.
Press manufacture is a specialist discipline which has its
primary roots in Germany. It involves a perfect combination of
precision mechanical engineering, mechatronics and integrated
software development which requires many years of experience and
must satisfy the highest quality requirements.
This document (You find the download in the right column)
tells you more about Heidelberger Druckmaschinen, its business
model, particular strengths and areas of expertise, strategic
orientation, customers, markets, product portfolio and, last but
not least, the technological contribution it has made to offset
printing over more than 100 years.
What is color, how do you print color using the offset
process? The technical principles involved are explained in terms
that can be generally understood. This document also gives a brief
explanation of how a print product is created. Key specialist
printing terms are explained at the end of the document.
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